Typos worth half a billion: Google profiting from the negligence of Internet users

Scientists at Harvard University Tyler Moore and Benjamin Edelman conducted an extensive study that the Internet Corporation Google earns about $ 500 million per year for typos, admitted in writing the addresses of sites, reports ZDNet.

In the study, researchers tested the 3,264 most popular site in the blast zone. Com (according to Alexa.com). With the help of the computer were checked about 285 thousand “wrong” sites whose addresses are different from one of these sites in one letter.

According to scientists, the chance to get to the “wrong” site as a result of typographical errors is about 0.7%, which is about 68 million visitors a ‘wrong’ sites zone. Com day - figure that exceeds the popularity of sites like amazon.com, twitter . com or myspace.com.

The audit showed that approximately 60% of the failed sites installed ruler Google, giving concern gross income in 497 million dollars a year.

These studies were presented at last in Tenerife, Spain, Conference on Financial Cryptography and Information Security.

21 February 2010

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